Aurus Senat Set For Middle East Export

The long-awaited spiritual successor to Russia’s Zil luxury cars and limousines, the Aurus Senat is an equally imposing yet thoroughly modern ultra luxury modern Rolls Royce competitor. With 80% of sales projected for export, starting with the Middle East expected to be the most important of these, it has been revealed that the UAE is considering the purchase of armoured versions of the Senat, as most famously used by the Russian presidency.

– TASS Report –

UAE to discuss purchase of Russia’s Aurus armored cars in future

  • On Monday, the serial production of Aurus cars began at the Ford Sollers plant

31 May, Elabuga, Republic of Tatarstan (TASS) – The United Arab Emirates (UAE) may discuss the purchase of Aurus armored vehicles from Russia in the future, UAE Ambassador to Russia Mohammed Ahmed Al-Jaber told TASS on Monday. He was speaking after the inauguration ceremony of the car’s production at the plant in Elabuga.

“The UAE plans to discuss the purchase of Aurus in the future,” he said.

On Monday, the serial production of Aurus cars began at the Ford Sollers plant in Elabuga, in the Russian republic of Tatarstan.

The minimum price of Aurus Senat cars will be 18 mln rubles ($245,000). As earlier reported, the first batch of cars from the production line will come with a high level of options and a price of 22 mln rubles ($300,000). The car plant can produce up to 5,000 vehicles per year.

Aurus is the first Russian premium car brand created from scratch by NAMI. Special versions of Aurus cars are used in the special purpose garage of FSO (Federal Protection Service) for travel by the Prime Minister and the President of the Russian Federation. The shareholders of the Aurus company are NAMI (63.5%), The UEA’s Tawazun Defense Security&Development Fund (36%) and Sollers (0.5%).

The abstract was corrected (June 1, 18:11 Moscow) — the information is repeated with correction of the information by the speaker

Russia to export up to 80% of Aurus cars, including to China, Europe

  • Aurus is the first Russian premium car brand created from scratch by Central Scientific Research Automobile and Automotive Engines Institute

31 May, Elabuga, Republic of Tatarstan (TASS) – Russia plans to export from 70% to 80% of its premium-class Aurus cars, priority is given to the countries of the Middle East and North Africa, then China and Western Europe, CEO of the Aurus company Adil Shirinov told reporters, according to company plans for 2021-2030.

“We are definitely focusing more on exports. We expect exports to account for 70% of all sales. I think that over time it will be 80%, and 20-30% go to the domestic market,” he said.

According to Shirinov, the Middle East and North Africa are the priority markets for export and the Chinese and European markets come next.

“Further development will have to go through Asia, I mean mainly the Chinese market, and only after this development, because it’s the most advantageous market, [we will] look at the European market, and South America, and so on,” he said.

Aurus is the first Russian premium car brand created from scratch by NAMI (Central Scientific Research Automobile and Automotive Engines Institute). Special versions of Aurus cars are used in the special purpose garage of FSO (Federal Protection Service) for travel by the Prime Minister and the President of the Russian Federation. The shareholders of the Aurus company are NAMI (63.5%), The UEA’s Tawazun Defense Security & Development Fund (36%) and Sollers (0.5%).

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