– TASS Report –
Russia starts series production of Aurus luxury cars
- The minimum price of Aurus Senat cars will be $245,000
31 May, Elabuga, Russia (TASS) – Production of the luxury Aurus Senat car has been launched at the Ford Sollers plant in Elabuga, Tatarstan, TASS reports on Monday. President Vladimir Putin took part in the opening ceremony by videoconference.
The minimum price of Aurus Senat cars will be 18 mln rubles ($245,000). As earlier reported, the first batch of cars from the production line will come with a high level of options and a price of 22 mln rubles ($300,000).
Shipments are planned to start in June, the Kremlin says. The majority of Aurus vehicles are planned to be sold on the international markets, mainly in the Middle East.
The Elabuga plant is also planning to produce the Aurus Komendant SUV.
Aurus is the first Russian luxury car brand created from scratch by specialists from the NAMI design institute. Aurus is owned by NAMI (63.5%), UAE’s Tawazun (36%), and Sollers (0.5%).
Luxury cars to be exported
The Kremlin’s press service also noticed that “the greater portion of Russian luxury car brand Aurus will be exported”.
“A significant portion of produced Aurus cars is planned for sale on international markets, in countries of the Middle East in the first instance. The penetration of Chinese and Western European markers is planned in a longer term,” the press service says.
Aurus is the first Russian luxury car brand created from scratch by NAMI design institute specialists. Aurus shareholders are NAMI (63.5%), UAE’s Tawazun (36%) and Sollers (0.5%).
300-350 Aurus cars to be produced in 2021 — Russian Industry Minister
- In the future, the production is planned to be increased to 5,000 vehicles per year
31 May, Elabuga, Republic of Tatarstan (TASS) – 300-350 Aurus premium brand cars will be produced by the end of this year, Russian Minister of Industry and Trade Denis Manturov said on Monday.
“As far as this year is concerned, we expect to supply about 300-350 produced cars in a different configuration,” the Minister said.
The car output is planned to be increased in the future to 5,000 vehicles per year, Manturov added.
Aurus is the first Russian luxury car brand created from scratch by NAMI design institute specialists. Aurus shareholders are NAMI (63.5%), UAE’s Tawazun (36%), and Sollers (0.5%).
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